Built by a licensed P&C agent · $1M+ premiums managed · 50 cases closed · SE Michigan

For Independent Insurance Agents

You're Writing P&C.
You Should Be Capturing Life.

"Your book has more in it than you're capturing."

Life insurance your P&C clients haven't bought yet. Renewals slipping without a system. New leads going cold in under an hour. We automate all three — so you capture every dollar your book already has in it.

Life insurance triggersRenewal automationAI lead captureCRM automationNiche industry SEO pages
Capture What's Already There →

The Life Insurance Opportunity Hiding in Your P&C Book

💡

The life insurance opportunity hiding in your P&C book

An agent with 300 P&C clients, a 10% life conversion rate, and an average premium of $1,200 = $36,000 in new annual commissions from clients who already trust you. They haven't bought life insurance from you yet — not because they don't want it, but because nobody built the system to start that conversation at the right moment. That's what we build.

You wrote the home policy. You never mentioned life.

Every new homeowner is a life insurance prospect. Without a trigger system, that conversation never happens.

Your renewal reminder is a sticky note.

Manual renewal follow-up means clients lapse, get poached by State Farm, or simply forget to renew. Automated sequences eliminate that.

New leads go cold in under an hour.

74% of insurance consumers choose the first agent who responds. If your follow-up takes 4 hours, you've already lost them.

5 Automated Conversations That Write Life Insurance While You Sleep

Trigger 1

New Home Purchase

When: Agent writes a new homeowner policy
"Congrats on the new home, [Name]. One thing most new homeowners overlook — protecting the people inside it. Have you reviewed your life coverage lately? We can run a quick quote alongside your home policy."
Trigger 2

New Baby / Family Event

When: Agent tags client with a life event
"A lot changes when you start a family. We help clients make sure the coverage around their most important asset — their family's future — is as solid as their home and auto."
Trigger 3

Annual Renewal Window

When: 30 days before any policy renewal
"Your [policy type] renewal is coming up. While we're reviewing your coverage, it's a great time to look at the full picture — including whether your family is protected if something happened to you."
Trigger 4

New Business Owner Client

When: Agent writes a new commercial/BOP policy
"Congrats on the new business policy. One gap most business owners have — key person life insurance. If something happened to you, would the business survive? We can walk through that in 15 minutes."
Trigger 5

Dormant Client Re-engagement

When: No contact in 12+ months
"It's been a while — life changes fast. Marriages, kids, new assets. We'd love to make sure your coverage still makes sense. Can we schedule a quick 10-minute review?"

Every one of these conversations is one you should be having anyway. We just make sure they happen automatically, at exactly the right time, every time.

The Complete System Independent Agents Have Been Missing

Life Insurance Trigger Sequences

Automatically identifies which P&C clients are ready for a life conversation — and starts it for you.

Renewal Reminder Automation

Multi-touch renewal sequences fire at 60, 30, and 7 days before expiration. No renewal ever slips through again.

AI Lead Capture

Qualifies new inbound leads before they go cold. Collects name, coverage type, budget signal, and urgency — then routes hot prospects to you immediately.

Niche Industry SEO Pages

Rank for 'hotel insurance Michigan,' 'restaurant insurance Monroe County,' and every industry your clients are in.

Cross-Sell Automation

Systematic campaigns into your existing book. Auto-identifies clients with home + no life, auto + no umbrella, commercial + no key person.

Professional Agent Website

Quote forms, local SEO, Google Business Profile optimization, and industry-specific pages that rank in every county you serve.

Rank on Google for Every Industry You Serve

Your biggest commercial competitors — State Farm, Allstate, Farmers — can't outrank you on hyper-specific local terms. We build a dedicated page for every industry you serve.

hotel-motel-insurance-michigan
restaurant-bar-insurance-michigan
contractor-trades-insurance-michigan
auto-repair-shop-insurance-michigan
medical-dental-office-insurance-michigan
retail-store-insurance-michigan
landlord-rental-property-insurance-michigan
trucking-transportation-insurance-michigan
key-person-life-insurance-michigan
life-insurance-new-homeowners-michigan

We build all of these as part of your Professional package — each one a separate Google-indexed page targeting the exact searches your future commercial clients are making.

Built By Someone Who's Actually Sold Insurance

Most vendors selling "insurance marketing tools" have never sat across from a client and closed a life insurance case. I have. Fifty of them. In under four months.

I co-own The Casey Group, a multi-vertical insurance firm in SE Michigan, where I've managed over a million dollars in premiums and built every digital system from the ground up.

I didn't build Client Capture as a tech product. I built it because I watched commissions disappear, renewals lapse, and life insurance conversations never happen — because the systems weren't there. I know exactly what an independent agent needs because I still am one.

$1M+
Premiums Managed
50
Life Cases Closed Under 4 Months
30+
Commercial Clients Cold Outreach Only
SE MI
Local — Belleville, MI

One Monthly Fee. The Whole System.

Compare this to hiring a part-time assistant ($1,500+/mo) or a national SEO agency ($2,000+/mo). Client Capture gives you the AI, the automation, the website, and the SEO — for less than $300 a month.

SE Michigan Agents Trust Client Capture

★★★★★

"[Testimonial text placeholder — independent P&C agent]"

— [Name], [Agency], [City] MI
★★★★★

"[Testimonial text placeholder — independent insurance agent]"

— [Name], [Agency], [City] MI
★★★★★

"[Testimonial text placeholder — independent insurance agent]"

— [Name], [Agency], [City] MI

Common Questions

Yes. The trigger sequences, renewal automation, and AI lead capture can all be layered onto your existing setup. We don't require you to rebuild everything from scratch.
We work with most major CRMs used by independent agents. If you're not using a CRM yet, we can recommend and configure one as part of the setup.
Not at all. We handle all the configuration. You'll receive leads and notifications through simple text messages and email summaries — no dashboards to manage unless you want them.
We set up automated message sequences tied to specific events in your book — new home purchase, new baby, annual renewal, new business policy, and dormant client reactivation. When the trigger fires, the system sends a personalized message to the client starting that conversation. You get notified when they respond.
Absolutely. The niche SEO pages are specifically designed for commercial lines — hotel insurance, restaurant insurance, contractor insurance, and more. We build a dedicated page for every industry you serve.
Most insurance marketing vendors have never sold insurance. I have — 50 life cases in under four months, $1M+ in premiums managed, 30+ commercial clients from cold outreach. I built this system because I lived the problem it solves. That's not a pitch. That's the difference.

Your Book Has More In It Than You're Capturing.

Let's build the system that gets it out.

Serving Insurance Agents In: